Date: 23-February-2019

Subject：National Key R&D Project – “Development and Industrialization of Hua Juhong （Genuine Herb）

The project focuses on bottleneck of industrial development. In the next three years, the project is aimed to build the whole industrial chain for Hua Juhong (Exocarpium Citrus Grandis), including planting, production, processing, research and development, marketing and circulation.  Besides, the establishment of technical and management specifications conduce to integration of resources as well as the set-up of Healthy Industry Park. As one of the Lingnan cultural symbols, Hua Juhong has the potential to develop a world-wide brand with a scale of 10 billion business.

该项目聚焦产业发展的瓶颈问题，未来三年将围绕种植、生产、加工、研发、营销、流通搭建完善的化橘红产业链，建立全程技术规范和标准体系，整合资源构建集种植、生产、旅游、康养为一体的化橘红健康产业园。加强岭南文化传承和发展，打造道地南药品牌，实现百亿的产业规模。